The entire E si...? identity was designed to be a bold and creative provocation, an invitation to reflection, the different, and thinking outside the box. With fluid typography and shapes that suggest movement and expression, the design conveys modernity, innovation, and dynamism, reflecting the brand's essence.
The use of vibrant purple represents creativity as a transformative force, especially in the gastronomic universe. It’s the color that inspires solutions, adds flavor to ideas, and solves problems with originality.
The stylized question mark, which also resembles a smile, reinforces the brand’s purpose: to question, create, and enchant. After all, E si…?'s gastronomic marketing is made to spark emotions, build connections, and turn simple consumers into true fans.
