LOG
Turning a video/event producer brand nationwide
Background
The creation of the logo was inspired by fundamental visual elements of video image capture, creatively conveying the essence of audiovisual. The central circle, formed by colored segments, directly refers to the diaphragm of a photographic lens, symbolizing the lens opening and the passage of light, an essential concept in controlling ISO, exposure, and depth of field.
Background
The vibrant colors follow the logic of the RGB standard (red, green, and blue) and the entire range of colors that come from these colors, suggesting the versatility and dynamism of the production company. The letter “O”, replaced by this stylized shutter, integrates harmoniously with the name and reinforces the visual identity linked to camera technology. The outline of the letter “G”, which resembles the body of a camera, completes the concept with clarity and visual impact.
