Background
In 2024, the Taguatinga LGBT Pride Parade once again took to the streets to celebrate pride, resistance, and love in all its forms. More than just an event, the Parade is a symbol of struggle, visibility, and a celebration of diversity.
Challenge
The challenge of this project was to translate that unique energy into a visual identity that represents both the strength of the community and the essence of Taguatinga. We created a vibrant design, with colors that echo the rainbow of pride and graphic elements inspired by the city’s cultural and urban icons.
The result is an identity that pulses with the joy of the Parade, connects with those who live Taguatinga every day, and invites everyone to march together toward a more inclusive future.
