X CORRIDA DO SINPRO
Evolving one of the most iconic annual races of Brazil's capital
Background
Reimagining the logo of an annual race in its tenth edition is a challenge that goes beyond aesthetics — it is a mission to capture a decade of history. The new identity needs to convey, in a modern and impactful way, the core values of the event: the contagious joy of educators, the collective strength that drives each step, and the constant fight for career goals.
Challenges
Incorporating illustrative elements that represent the sport in a light and accessible way is essential to maintain the welcoming spirit of the race, balancing dynamism with emotion and paying tribute to everyone who has been part of this journey.
Branding
The background in shades of red, orange, and black creates an atmosphere of intensity and movement, reinforced by the wavy shapes and dot patterns that convey fluidity and rhythm, evoking the sensation of running.
In ten years, the number of participants in the X Sinpro Race has more than doubled. In 2014, when the race's first edition was held, 1,500 participants registered. “The event has grown a lot, we had 3,500 participants, our biggest race to date.”
